Protein powerhouse: New Zealand’s NewFish eyes active and sport nutrition markets in the US with nutrient-rich microalgae applications
-- As Featured on NutraIngredients Asia---
New Zealand biotech firm NewFish is looking to accelerate the development and commercialisation of microalgae-based products through strategic partnerships, with the ambition of creating a “whole new category” in the future.
Founded in 2020, NewFish sealed a partnership with Chicago-based Socius Ingredients on May 10 to co-develop microalgae-derived functional ingredients targeted at the active nutrition market in the US.
“NewFish started off with artisanal food products, then we discovered microalgae’s role as the base of the trophic pyramid, where marine life get their nutrients from. As we wanted to develop products that change the way humans interact with nutrition and to create abundance of it — microalgae is the answer."
“We will provide microalgae protein concentrates with high levels of purity to work on various applications with Socius Ingredients, which already has customers in the active and sports nutrition markets,” Eleni Yianna Hogg, marketing lead at NewFish, told NutraIngredients-Asia.
Observing the rise of the active lifestyle trend, the firm aims to tap into the “huge potential” in the active and sports nutrition space.
Eleni Hogg, Toby Lane and Alex Worker of NewFish in Chicago for ADPI
Read the full article on the NutraIngredients website HERE