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NewFish enters into foodservice distribution partnership with the Produce Company Ltd

We are excited to announce our New Zealand premium foodservice distribution agreement with The Produce Company Ltd headquartered in Tāmaki Makaurau, Auckland.


Effective from June 7th, The Produce Company will operate as NewFish’s foodservice distributor for New Zealand’s golden triangle between Auckland, Hamilton and Tauranga cities including Waiheke Island and bespoke regional orders. 


Working with The Produce Company will give our chef and foodservice partners daily sales support and convenience when ordering. The Produce Company, an official sponsor of the Metro Restaurant of the Year 2022, services many of Auckland’s top restaurants and puts quality and service first which aligns with the luxury nature of the Pāua Saucisson. 


“The NewFish Pāua Saucisson is exactly the kind of product we are looking for in our gold label range as we differentiate from other providers and offer premium, environmentally sound and totally unique product experiences to our customers” explains Shane Don, General Manager at The Produce Company.  


There’s a personal relationship there too, with members from both The Produce Company and NewFish having crossed paths helping position and promote fine Aotearoa New Zealand foods internationally  including Hong Kong and Greater China. 


“The Produce Company’s reputation, values and customer service offering is a great fit for the aspirations of NewFish’s luxury foods portfolio. We are also impressed by their export arm which services superyachts, luxury resorts and fine dining restaurants in markets such as Hong Kong, Vanuatu and Samoa” says Eleni Hogg, Marketing Lead at NewFish. 


For other parts of the country, NewFish will continue to dispatch orders directly from our Auckland-based fermentation room. Venues can order online via Fresho.